the wildfarmed story

Andy Cato, Wildfarmed co-founder, is an award-winning mixed arable and livestock farmer. He was awarded the 2020 Laureate Nationale for innovation in agroecology and the Chevalier de l’Ordre du Mérite Agricole for his work in France. Back on British soil and farming as a tenant of the National Trust, Andy founded Wildfarmed, a food and farming business that grows regenerative wheat to make flour, with his co-founders George Lamb and Edd Lees. His belief is that food and farming are our greatest points of agency to deal with the multiple crises with which we are faced.

Edd has over twenty years of experience in financial markets and left his job as global co-head of a derivatives business to set up Wildfarmed. He believes that the extractive business models of the last century will become obsolete and that Wildfarmed will be recognised as a regenerative brand built for long-term resilience.

George spent the first half of his professional career working in the entertainment industry, and following a revelatory breakthrough in 2012, George has been figuring out how best to use his position and influence to make a positive, meaningful and lasting impact on society. In 2018 he founded GROW - a life skills education programme that works in schools and communities to promote mental wellbeing, physical health and a more hands-on relationship with nature. And in 2019 he helped establish Wildfarmed alongside Edd and Andy.