One Field Changes Everything. The Wildfarmed Story.

A multi-award-winning mixed arable farmer and Grammy-nominated musician, Andy co-founded Wildfarmed in 2018 to scale regenerative agriculture and bring quality food grown in nature-rich landscapes to the high street.

Today a National Trust tenant farmer and Honorary Fellow of the Royal Agricultural University, Andy’s journey began nearly twenty years ago after learning about the negative environmental impact of industrial farming. Inspired to buy his own farm and experiments with regenerative farming methods, Andy was honoured with the French Chevalier de l'Ordre du Mérite Agricole and was awarded the 2020 Agro-ecological Innovation Prize. 

Andy’s shift from music to regenerative agriculture has brought a fresh perspective to the industry and what started out as a personal quest for self-sufficiency has developed into a deep commitment to demonstrating that food production and nature can exist hand-in-hand.

With over twenty years’ experience in financial markets, in 2018 Edd transitioned from his career in derivatives to join George and Andy in founding Wildfarmed.

Edd is committed to scaling nature-friendly farming through building connections within the food system. Since Wildfarmed was founded, Edd has been instrumental in bringing together farmers, food businesses, consumers and investors to build a scalable, transparent food network.

By offering a route to market for crops grown in systems that put nature first, Edd has secured the backing and support of hundreds of Wildfarmed supporters from household names to high street heroes. Edd believes that the extractive business model of today will soon be outgrown and that the future of food production must be built on long-term resilience.

Having spent the first half of his career working in the entertainment industry, George began a new chapter in 2012 determined to use his energy and influence to make a positive, meaningful and lasting impact on society.

In 2018, George founded the life-skills education programme, GROW, that works in schools and communities to promote mental and physical wellbeing as well as a more hands-on relationship with nature.

After a chance meeting with Andy, followed by time spent on the farm, in 2018 George co-founded Wildfarmed alongside Andy and Edd. George is passionate about improving people’s understanding and connection with the food system to help drive positive, lasting change in the way food is produced, distributed and consumed.